As part of its Quarter 1 implementation activities, the Centre for Family Health Initiative (CFHI) successfully conducted its first Focus Group Discussions (FGDs) and Key Informant Interviews (KIIs) in selected communities across Adamawa and Zamfara States under the BIRTH Project.
The engagements brought together pregnant women, nursing mothers, community leaders, and key stakeholders to better understand the realities surrounding maternal and newborn health at community and facility levels.
Why This Matter
FGDs and KIIs are critical in ensuring that interventions are community-driven and evidence-based. By listening directly to women and local stakeholders, CFHI is able to identify context-specific barriers, strengthen community ownership, and design responsive strategies that address real challenges.
Key Insights from the Engagements
Discussions across both states revealed:
- Continued transportation and emergency referral gaps affecting timely access to health facilities
- Persistent reliance on home births due to cost, accessibility, and trust factors
- Nutrition misconceptions influencing maternal and infant feeding practices
- Economic vulnerability limiting women’s ability to seek timely care
- The need for stronger male involvement and improved health worker-community relationships
Community leaders and stakeholders emphasized the importance of structured emergency transport systems, improved facility readiness, and economic empowerment initiatives to support maternal and newborn health outcomes.
The findings from these Quarter 1 consultations will directly inform the next phase of the BIRTH Project. CFHI remains committed to strengthening health systems, promoting safe deliveries, enhancing nutrition awareness, and empowering women to improve maternal and newborn survival in Adamawa and Zamfara States.
By listening first, we are building interventions that truly respond to community needs ensuring safer pregnancies, healthier newborns, and stronger communities.

